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Ios 7 wwdc8/26/2023 While an interactive TV, smartwatch and a new iPhone weren't expected today, analysts are counting on Apple to host a new product event in the fall to unveil an update to the iPhone, Apple's biggest moneymaker. "Can't innovate anymore, my ass," he said to applause from the crowd. Schiller, after describing the Mac Pro design as "truly revolutionary, truly revolutionary," sought to take on those critics. Cook said last month at the AllThingsD conference that his team is at work on some “game changers” - new products that may push Apple into new categories such as smart TVs and wearable computing devices – though he declined to say what those products may be. Critics have been saying the unprecedented 230-day “drought” between product rollouts was a sign it has lost its way without visionary co-founder Steve Jobs to drive innovation. Apple’s stock has lost a third of its value from a high of $702.10 in September, a situation even Cook, who celebrates his second anniversary as Apple’s CEO in August, has described as frustrating. Today's product introductions were an important milestone for Apple, which hadn't unveiled a new product since its Oct. They also previewed an update to the high-end Mac Pro desktop computer, packaged in a new cylindrical chassis, and said it will be made in the U.S. During a two-hour presentation, Cook, joined by top executives including marketing chief Phil Schiller, iTunes lead Eddy Cue and software chief Craig Federighi, also unveiled updates to the MacBook Air notebook that extend its battery life, a revamped version of the Mac operating system software called OS X Mavericks, and a free streaming music service called iTunes Radio that will be ad-supported and available at the outset in the U.S.
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